My story began many years ago at our family bakery when I was 14 years old. I was responsible for arranging and organizing the shelves with our products. As a young girl, I always wanted to make them beautiful, but my father reminded me that the shelves should be accessible too. Being in that environment made me interested in entrepreneurship and marketing which led me to study Business Marketing.
During school, I developed a deep interest in business concepts, customer needs, and data analysis. The teamwork projects I participated in helped me gain valuable skills such as analyzing business cases, conducting competitive analysis (SWOT), identifying target audiences, and presenting findings. After graduating, I started working as a digital marketing specialist, where I discovered my passion for digital products and the world of UX/UI. Immersing myself in the UX/UI field complemented my business knowledge and sparked my curiosity and creativity. Combining design thinking with business strategy has helped me communicate ideas better, solve problems faster, and find practical solutions that satisfy both businesses and customers. This new perspective has not only fueled my professional growth but also transformed how I view life. Now, I see the world through a designer's eyes and a business mind, constantly reminded that "Our shelves should be accessible too."
All of these experiences shaped me into the person I am today: passionate, impactful, and optimistic about the future. I enjoy maintaining balance in everything I do, and this characteristic helps me achieve harmony in my designs as well. In my free time, I can be found practicing yoga, taking care of my plants, and cooking. These activities bring me peace, balance, and creativity.
